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Six Key Benefits of Email for Reaching Business Goals

Lilit Yeranyan

Table of Contents

Despite being the oldest digital marketing channel, email plays a significant role for businesses of various types and sizes to accomplish multiple goals. It still helps companies to effectively connect new generation buyers regardless of the fact they simultaneously try to build a solid social media presence.

Email helps you to keep in touch with potential customers, and successfully nurture them and build strong relationships with them. Continue to read a blog, as we are going to speak about the benefits of email to achieve various business objectives. 

Employees create campaigns to use benefits of email

How to achieve business objectives with six benefits of email

Although social media marketing, PPC marketing, and other types of digital advertising play huge importance, email marketing has several characteristics that make it an irreplaceable source for businesses to overcome various challenges. Thus, not smartly using the power of email marketing will be a huge mistake.  Moreover, statistics prove it’s possible to generate 58% of revenue by sending targeted and segmented emails.

Before trying to utilize email campaigns, you should take the following actions:

✓Set business goals                                                                          

Your main step should be defining your business objectives. It can be growing sales, improving customer engagement, or promoting a new product or service.

✓Define your target audience                                                                                                                               

In the next stage, find out which group you want to target and discover the interests and needs they have.

✓ Make your message compelling and relevant  

Once you have defined your target audience and have clear business goals in mind you can leverage the benefits of email by creating a compelling message.

Six Key Benefits of Email To Skyrocket Your Business

After giving a few tips on reaching business objectives, next will talk about the main benefits of email for almost all types and companies, regardless if it’s an online store or a real estate business.

Increase brand recognition

One of the main struggles that almost every type of new business faces is increasing its online visibility. Fortunately, with outstanding email marketing efforts, it’s possible to reach a large audience of potential customers quickly and easily.

It’s possible to send emails to your entire subscriber list at once, ensuring that your message reaches a large number of people. You can also target specific segments of your audience with a personalized message, making it more effective in driving brand awareness.

By sending regular emails, you can keep your brand in the customer’s mind and increase brand recognition. And particularly if you maintain brand consistency by using colors and visuals on different touchpoints, you can capitalize on the benefits of email and significantly enhance brand recognation.

To boost brand awareness and recognition, you should communicate with your customers and send regular emails to inform them about your business and consistently provide valuable content to your audience.

Employee creates email marketing campaign

Establish credibility and build trust

Email marketing consistency can not only help to increase brand awareness but also build credibility. And this is not an easy task, especially in the beginning stages of your business. But fortunately, email marketing can help build credibility, as it allows to regularly send high-quality emails.

In the first step, provide email recipients with educational content that is relevant to their interests and gives value to them. Moreover, establish your business as an authority in the industry and be famous for sharing reliable information and helpful tips. In that matter, your may consider including links to your content in your email and, establish yourself as an authority in your industry while providing value to your email recipient.

Another tactic for building trust and credibility you utilizing the advantages of email marketing is sharing social proof, testimonials, or reviews and establishing confidence in your business.

Build stronger customer relationships

Another business goal you may strive for is creating strong customer relationships. Luckily, email marketing allows sending personalized messages relevant to the email leads needs and helps build a stronger connection with them. 

With data in your hands and having access to past purchase history you can segment your email database․ Later you can send them targeted messages based on different factors.

Lastly, you can send feedback emails and surveys and encourage email recipients to share their opinions and experience. This way, you can make them feel valued and then use insights to make improved decisions and enhance customer relationships.

Employees create a strategy to use the benefits of email 

Optimize your time and budget

Another objective you should regularly try to accomplish is becoming profitable and maximizing your revenue. In that matter, one of the most incredible things about email marketing is that it is cost-effective compared to other forms of marketing. And this way, you can save on the company budget and spend it on other crucial tasks.

When speaking to the benefits of email, keep in mind that they are not only cost-effective, but drive great results and have high ROI as well.

Besides being a cost-effective tactic, email campaigns save your time as they don’t take long to produce. And you can achieve that thanks to automation, setting up different types of emails and sending them automatically. Basically, one of the main benefits of email is it gives the opportunity for automation, which helps to streamline and optimize workflows.  

Lastly, you can use email marketing analytics and tracking data to optimize your efforts. This data can be used to identify what is working and what is not, allowing businesses to modify their campaigns to improve performance. Basically, you can reduce the amount of time and money spent on ineffective campaigns and free up time for other tasks by streamlining your email marketing processes you can.

Employee creates email marketing campaign

Increase traffic to your website

Having a high-ranking website may be the backbone of your business’s success. Moreover, you can use the power of email marketing to drive traffic to your website. And if you already provide value to our audience through your website content, thus don’t miss a chance to include this content in your emails, and this way to generate traffic and expand customer reach.

First, share exclusive content such as whitepapers, eBooks, or webinars, which are hosted on your website, and this can encourage subscribers to visit the website to access the content. You need to include relevant links and suggest email recipients to visit your website.  

Creating a newsletter with a summary of recent blog posts or website updates is another effective strategy, not only capitalizing benefits of email but to drive traffic to your website.

Keep in mind that each email should contain a call to action (CTA) so readers can click through to your site. These calls to action can direct email leads to blog posts, product pages, or other relevant pages on your website.

Increase revenue and improve sales                                                 

One of the main goals that your business can have is growing sales. Undoubtedly, emails carry a significant role in accomplishing that goal as well. In fact, the survey shows that 59% of respondents stated that marketing emails influence their purchase decisions. The reason is email marketing allows businesses to target specific segments with personalized messages increasing the likelihood of a sale.

There are several steps that you can take to increase revenue and grow sales thanks to email marketing:

✓ Build a strong email list

One of the main steps you should follow is to ensure that your email list database includes highly qualified leads interested in your product or service. Moreover, consider segmenting your list based on demographics, behavior, or interests to create targeted email campaigns.

✓ Send promotions and offers

Once you segment your list, you can effectively promote sales, discounts, and other special offers. These promotions can encourage subscribers to make a purchase and ultimately grow your sales. 

Even better, to leverage the benefits of email you can promote additional products or services to existing customers and drive additional sales.

✓ Re-engage inactive customers

Email marketing campaigns can encourage customers to purchase after abandoning their cart, deliver special offers to your customers or re-engage customers that have not purchased from you in a while. 

✓ Make your subject lines captivating 

Your subject line is the first thing your audience will see. Thus, to see the benefits of email, you should create a catchy and hooking subject line to increase the open rate.

✓ Personalize your emails

It can start with a small step by addressing your email recipient by name to offer them personalized, valuable content or relevant recommendations. 

✓Have a strong call-to-action

To boost the conversion rate, you should include a clear call-to-action (CTA) that successfully encourages your email recipients to take action.

To sum up

It’s almost impossible to underestimate the importance of email for every type of business to solve several obstacles they face and enhance their relationships with customers. But to effectively leverage the benefits of email marketing, you need to develop a well-thought-out strategy.

In this article, we covered six benefits of email and gave actionable tips on how to use the power of email marketing to reach your business goals. Hopefully, the article can help accomplish business goals with email marketing.


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