Is your business trying to find tactics to capture the attention of its website visitors and convert them into subscribers or customers? If the answer is yes, then email pop-ups can be the solution to achieve that goal. By creating effective popups, it’s possible to grow email lists and increase the chances of generating sales.
In the blog post, we will explore how to create pop-ups that are not pushy or annoying to your website visitors but are engaging and captivating enough to convert visitors into subscribers.
Eight tips for creating effective email pop-ups
Email pop-ups that marketers sometimes call “newsletter popups” or “email subscription popups” remain an irreplaceable solution for finding new email leads. They are an amazing tactic for growing your email database by collecting website visitors’ email addresses.
Let’s look at the surveys that show the average popup conversion rate is 11.09%, which emphasizes the significance of effective email popups. Although creating them can be challenging, we will give actionable tips to help achieve that goal.
Research your audience
Creating a compelling email popup without fully understanding the target audience will be impossible. By discovering the audience’s demographics and interests, tailoring their messaging and offers to better resonate with their target market will be much easier.
So what are some ways to reach your audience? The process starts with collecting data about your email pop-up audience using a sign-up form. It requires users to provide their name, email address, and other contact information that can be helpful. Additionally, you can conduct surveys or polls to gather feedback from your audience and uncover their preferences and interests.
Moreover, analyzing their audience’s behavior can provide insights into how to improve the effectiveness of their email popup. It helps identify improvement areas, determine what messaging resonates with the audience, and remain relevant and engaging. Finally, identifying your audience can help to leverage the benefits of email and build compelling pop-ups.
Boost conversion rate by personalizing
A high conversion rate indicates that email popups are compelling and effective. To achieve that, by analyzing user behavior and testing different strategies, you can personalize and optimize your popup to drive more conversions. There are several strategies to achieve that:
✔Choose a design that aligns with your brand and message
✔Craft a compelling headline and message that resonates with your audience
✔Test different messaging and design elements to see what resonates best with your target audience.
✔Consider the timing and frequency of popups because these elements significantly impact conversion rates.
✔ Use personalized language and address the user by name when it’s possible
Amazon is one great example of a company that successfully personalized popups, increasing the conversion rate. They use data from a customer’s browsing and purchase history to suggest products and promotions that are tailored to their interests.
Include engaging visuals to increase the subscription rate
It’s crucial to ensure the popup is visually appealing and easy to use. Statistics state that emails and images can increase click-through rates by 28.69%, which proves the importance of the practical usage of visuals.
First and foremost, engaging visuals successfully grab your audience’s attention and deliver a more immersive and delightful experience. Moreover, this breaks up text-heavy content and makes it more digestible.
Additionally, embed videos or animations, as they make pop-ups more interactive and engaging. In that matter, consider using bold and contrasting colors to make your popup stand.
In the next step, make sure that the quality of images, infographics, and videos is high. Moreover, they should be relevant to your target audience and deliver value to them. Another important step is optimizing visuals for different devices and platforms to ensure they are easily accessible and shareable.
These tactics can help to increase the chances that your audience will subscribe to your email list and engage with your company.
Simplify your email pop-up
One of the main challenges in simplifying email popups is keeping a balance between aesthetics and functionality. While there is no doubt that visually appealing design can attract attention and encourage sign-ups, it can also be distracting and overwhelming for users.
Additionally, you often need to include several elements in the popup, such as a clear call-to-action, a form for collecting email addresses, and an incentive for signing up, which can make it difficult to streamline the design. Luckily there are several strategies:
✓ Use a clear and concise message
Keep the message simple and concise, and don’t complicate it with difficult language.
✓ Use a simple and minimalist design
Be strategic and don’t include too many images but don’t make it text-heavy either.
✓ Use a single call-to-action
Focus on a single call-to-action that is clear and easy to understand. Avoid using multiple CTAs that may confuse visitors.
✓ Optimize for mobile devices
Ensure that the email popups are optimized for mobiles and smaller devices. In that matter, consider employing a responsive design that adapts to the device’s screen size.
Find relevant tools for creating email pop-ups
There is a high possibility that you try to effectively capture email leads avoiding a negative impact on your website’s user experience. In that matter, consider using the right tools for pop-ups that guarantee better targeting strategies and design options, also offer list management, and help automate several factors of your email marketing campaigns.
While it’s already clear that you should put effort into finding relevant tools for email popups, it’s important to consider the features that will best suit your needs. Check whether those tools offer customizable templates or targeting options. Additionally, consider the user experience and ensure that the popup is not intrusive or annoying to your website visitors.
One effective tool for email popups is OptinMonster, which allows for customizable pop ups. Another useful software is Sumo, which offers a variety of popup options and analytics to track performance and optimize campaigns.
Provide more value
One of the most effective strategies to increase the performance of email pop-ups is delivering value to your audience. Only this way pop-ups can grab their attention and encourage them to take action. And the reason is simple: when the popup is relevant to the target audience, and helps them to solve pain points, they are more likely to engage with it.
Ultimately communicating value results in higher conversion rates and improved efficiency. But the real question is how you can provide value to your target audience. We suggest you these steps:
✓ Offer a valuable incentive
Encourage website visitors to sign up for the email list by offering a discount code, giving free resources, or exclusive content.
✓ Clearly communicate the benefits
Explain what subscribers can expect from your emails, such as helpful tips, industry insights, or product updates.
✓Make it easy to sign up
Keeping the form simple and easy to fill out is key to increasing the subscription rate.
✓ Set expectations
Tell subscribers what they can expect from your emails, such as the frequency and type of content they will receive. This will help them decide if they want to sign up and stay engaged with your brand.
Optimize your CTA
Without having a compelling CTA, you can’t expect to have a high-converting CTA. In that matter, you should try to optimize it to attract as many visitors to subscribe to your email list as possible.
In the first step, use strong action verbs that inspire people to take action. Don’t forget to keep it simple and short, otherwise you can confuse your visitors.
As we mentioned, offering an incentive plays a crucial role, so highlight them in your CTA and give reasons for visitors to submit to your email list. This will make it easier for visitors to spot and take action.
Ensure your email popup stands out, and in that matter, use contrasting colors and other steps that make CTA more visible.
Lastly, experiment with different variations of your CTA and track them to see which one performs best. You can test different designs, copies, or placements of your CTA to make it more compelling.
One example of a company that does this job great, is writing AI assistance is Grammarly because they use a clear and concise message that encourages users to sign up for their service with a simple “Add to Chrome” button and also includes social proof.
Track your email popup
While we mentioned the importance of tracking CTA, to achieve great results, you need to track all email pop-ups. These are metrics that you can track and define how popups perform and identify areas for improvement:
The conversion rate calculates the percentage of visitors who complete the desired action after, such as subscribing to a newsletter or making a purchase, and gives an idea of how effective the popup is at driving conversions.
The bounce rate is another important metric that measures the percentage of visitors who leave the website after seeing the email popup. Tracking this indicates whether the popup is annoying or intrusive for visitors or whether they like it.
✓ Engagement rate
The engagement rate also plays a significant role, as it shows the percentage of visitors who interact with the email popup in some way.
Overall, tracking email popup results provides valuable insights, helps identify areas for improvement, optimize popup email strategy, and ultimately increases conversions.
To sum up
For growing your email list and improving email marketing efforts, it’s important to create great email popups. In the article, we suggested email popup tips can lead to higher engagement and conversion rates. By implementing them, you can achieve great results and improve and enhance your email marketing efforts.
Hope the article will help to create compelling and effective popups. Stay tuned for more informative and engaging blog articles!